Ned Barnett brings the Biotech Marcom team more than two decades
of experience in healthcare public relations, marketing and strategic
planning. Barnett has worked with more than 100 hospitals, insurance
and managed care organizations (including HMOs/PPOs/PHOs and IPAs),
hospital corporations, hospital and medical associations and private-practice
physicians (and groups), helping them to meet their bottom-line
goals through effective public relations and on-target marketing
communications. Barnett wrote his first two (of eight) books on
healthcare marketing and public relations - the HCA Corporate Communications
Guide and the AHA's Guide to Hospital Public Relations. He also
authored a major feature in the respected SPECTRUM, the marketing
journal of the American Hospital Association.
was the first Marketing Director for Republic Health Corporation,
a for-profit hospital corporation. During Barnett's tenure as the
Eastern Division Marketing Director, the company grew from 18 to
90 hospitals. Barnett also developed a software system that permitted
hospitals to develop on-target strategic marketing plans using available
data and non-marketing personnel - and he created a physician-practice
marketing program that was adopted by all 80 Republic hospitals.
Building on his extensive lobbying-related experience gained while
working with the hospital associations, Barnett also worked with
N/B clients in the political arena. Within the past two years, he
has represented clients on Capitol Hill and (on behalf of the National
Drug Prevention League) participated in meetings at the White House
with the administration's Drug Czar and other top administration
James Malone is a media relations specialist with over seven years
of marketing and public relations experience working with companies
in medical, health care, biotechnology, high-tech, telecommunications,
and more. Malone has developed his career in public relations by
managing accounts in the medical, healthcare, biotechnology, telecom
and wireless tech markets. His strong background in media relations
for medical, biotech and high-tech clients have resulted in many
local and national television and radio news placements.
background includes developing strategic marketing programs and
conducting media relations campaigns for clients in the medical
and biotech industries including Parent's Alert Home Drug Test,
ACI Medical, and others. His past clients include Motorola, Wynd
Communications, Sierra Atlantic, Cavio Corporation, Animation Science,
A Perfect Mix Website Design and Development, PeopleSupport.com,
PureEdge (formerly UWI.com), and many others.
agency experience includes managing medical and high-tech accounts
at Edelman Public Relations/PR 21 and Neale-May & Partners.
During his time with these firms, he managed public relations campaigns
and media relations for companies including Aplio Internet Telephone,
Phone.com, Motorola, Attachmate, Match.com, and others. Earlier
in his career, Malone began his public relations career as the Marketing
Communications Manager for the LA-based computer wholesaler, Advanced
Products Technology, where he managed marketing and public relations,
and helped to raise awareness and increase business and revenue
for the start-up company. Malone holds a Bachelor of Arts degree
in International Relations from the University of Southern California.
Over a 20-year career, Tim Patterson has provided public relations
and financial communications services to many of the world's largest
high-tech, biotech and pharmaceutical corporations, including annual
reports and other financial communications for AT&T, Lucent
Technologies, Avaya, Johnson & Johnson, Warner-Lambert and HNC
Software. Most recently, he provided consulting services to a San
Diego-based media and marketing company for pre-IPO positioning
and business plan development.
the Celanese Corporation, he served as Director of Corporate Communications,
prior to its merger with Hoescht Corporation. He produced all public
materials announcing the merger, as well as the first annual report
produced by the combined entity.
began has PR career with Fluor Corporation in California, where
he served as Director of Corporate Communications. Afterward, he
assumed the position of Director of Corporate Communications for
Allied Corporation, where he oversaw all editorial and production
work on the annual report, quarterlies and investor relations materials.
During his tenure with Allied, the company embarked on and completed
its merger with Signal Corporation, forming Allied-Signal.
holds a bachelor's degree in journalism from California State University
at Long Beach, and a master's degree in organizational communications
from Brigham Young University.
Mtn. States and the Midwest
As a 22-year veteran of writing about, and working in biotech, bioinformatics
and healthcare, Joe Alper brings his biochemistry and chemistry
degrees, award-winning writing ability and in-depth industry knowledge
to our team. Alper has a proven track record in corporate positioning,
product marketing, strategic communications planning and implementation,
and media and analyst relations.
was the first director of corporate communications and strategic
planning for NeXstar Pharmaceuticals, a mid-sized biotechnology
company. During his tenure there, Alper created the communications
strategy that helped triple sales of the company's AmBisome antifungal
agent despite the introduction of two competing products during
that time. As part of this effort, he developed the then-novel strategy
of using the company's technological prowess as a marketing tool
to appeal to medical opinion leaders, which both increased product
sales and created brand loyalty that enabled AmBisome to triumph
over bigger competitors. At the same time, he crafted an investor
relations campaign that increased analyst coverage from two to six
and helped quadruple the company's share price.
DoubleTwist, a northern California bioinformatics company, Alper
led the company's online marketing communications effort, creating
the online magazine DailyTwist that helped draw potential clients
to the company's Web site.
has written breaking news, in-depth features, and opinion pieces
for such publications as Science, Nature Biotechnology, the New
York Times, and The Atlantic. He has also produced award-winning
annual reports on a small-company budget that proved to be useful
tools for corporate development and medical marketing efforts. Alper
has also developed strategic marketing plans for both technology
and product development, leading to the formation of several on-going
companies, including SomaLogic, a proteomics company, and Pharmion,
a medical marketing organization. He even managed to turn a routine
government report to Congress into the Decade of the Brain, an NIH-directed
initiative that increased basic neuroscience funding more than 50-fold.
1975 honors graduate in chemistry from the University of Illinois,
Urbana, Alper also master's degrees in biochemistry and agricultural
journalism from the University of Wisconsin in Madison. Among his
many national awards, Alper is a four-time honoree of the Society
of Technical Communications.